Google Analytics is an online analytics service provided by Google, which reports and monitors website traffic. Google launched the service on November 2020 with the acquisition of Urchin. The name comes from the search engine giant's original name "Google-Analytics".
The main purpose of Google Analytics is to track and report web site traffic and visitor activity. Google offers several different types of Google Analytics software, which include Web-Site Traffic Monitor (WHM), Web-Site Traffic Analyzer (WTA), and Web-Site Traffic Generator (WHG). All three of these services are free of charge. The WHM is free for all domains on the web.
Web-Site Traffic Monitor provides real-time web site traffic monitoring for any site, be it personal or business. This can be very useful in analyzing the traffic of your site. You can set up the WHM in minutes using the WTA tool. It displays the number of unique visitors, total visitors, number of visits per day, and visitors to your site from each source. You can set up the WHM as a daily report or weekly report.
Web-Site Traffic Analyzer provides detailed web site traffic statistics in summary form. Web-Site Traffic Monitor allows you to view the information such as number of unique visitors, number of visits per day, and average time visitors stay on your site. There are various reports that are available in this tool. These include page views, visitors to each page, visitors to a single page, and number of links that lead to your site. This tool also provides information about the site's visitors on the use of keywords.
Web Site Traffic Generator allows you to track the amount of visitors and the amount of times visitors stay on a page, and report it to you in summary form. You can also export this data to a spreadsheet or another program for further analysis. Web-Site Traffic Generator offers a host of different features. This includes RSS feeds, Google search engine submission, page statistics and other web site features such as Google Places and Google Suggest.
All three services mentioned above are free, but can be used only to track website traffic and visitor activity. You can use them for personal or professional use.
Some users of Google Analytics have found that it is not effective in tracking the activities on your web pages. These users find that the tools which provide these statistics are not user-friendly. In some cases this means that the statistics provided by Google Analytics cannot be read properly by most HTML editors.
If you are using these services for personal or professional purposes then you should be able to make out the data that is being provided. from the graphs and reports that are provided by these web site traffic tracking services. The data collected by these services may be useful to you in evaluating the performance of your website and in improving it.
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